Apparently one of the fast-food giants has decided that poker is a good way to sell their chicken.

KFC has created a commercial that has poker stars David Williams, Gavin Smith, and Paul Wasicka eating fried chicken and putting opponents on hands. It is a breakthrough for the industry, as no poker star has entered such a celebrity/sports figure-dominated market before.

What this says is that the big corporate suits are recognizing that poker stars are admired and can be used to sell product. Before this, most promotional work was industry-related. If poker stars end up proving that they can sell chicken, the sky is the limit as to the promotional work the players could get. The poker industry is full of entertaining characters that would be naturals as actors.

Let’s hope the players don’t sell out too much and keep it all tasteful. I’d hate to see Mike Matusow hawking mouthwash.